
Industry news
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Fighting against ad blockers, Financial Times (international business newspaper) carried an experiment several months ago. Readers were asked to stop an ad blocker on their website and.. well, many of them agreed to.
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Google gathers coalition to create own criteria of acceptable ads
It's been just a few days since we've heard about Adblock Plus ad network, and here they are - the new "police of the web". Google decided to develop own acceptable ads policy and not alone, there is now a "Coalition for Better Ads".
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Adblock Plus sells ads?
Ba dum tss. The most famous ad blocker in the world is now running its own ad network.
For those who are now puzzled (just like us), let us tell you more.
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Google will rank sites with intrusive ads lower on search results
Google finally draws the line and takes measures against websites that are using intrusive ad practices.
There are plenty of websites that in pursuit of revenue do everything to become non-user-friendly. All these intrusive ads really slow down the loading of pages but also they just interfere with users getting the desired content, especially taking into account the small size of mobile devices screens. Google has recently outlined most annoying kinds of such ads:
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Android Nougat release and what does it mean for AdGuard users
Today Android developers announced about Android 7 (also known as Android N, or Nougat) release in their official blog. This brings many new features, but the most important (and sad) for us are HTTPs filtering-related changes.
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Android malware that spreads through Google's ad network
Uh-oh, it looks like we have another proof of how harmful online ads can be. There is a new noxious malware that lies in wait for Android users, and spreads via AdSense. Yeah, that ad network by Google.
Specialists of Kaspersky Lab have encountered an alarming virus called Trojan-Banker.AndroidOS.Svpeng.q that is spread with the help of online ads.
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Facebook against ad blockers
Today Facebook announced some truly sad news - the social network will now fight ad blockers.
What are the measures? Well, first of all the tech part itself will be altered, so that ad blockers couldn't detect and remove advertising on the desktop version of Facebook.
And secondly, the social network will update ad preferences tool. This tool shows what data is transferred to advertisers, why do you see specific ads, and it also gives opportunity to hide ads that you are not interested in. -
New virus blocks calls to your bank, so you can't stop the theft
In old good (well, more or less) times, if a victim of cyber attack realised something's wrong, he/she could just call the bank to check if everything's all right and subsequently prevent theft.
But cyber criminals are always evolving. This time they've designed malware to block phone calls to your bank. How? Well, let us tell you, we found a nice article about it.
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China blocks ad blocking (updated)
Sad news from China. A total control over Advertising which was announced to be introduced in September actually means total ban of ad blockers. -
74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads
Well, and again users opinion is quite unanimous, when it comes to advertising. Recently, Netflix users were asked what they think about the introduction of ads. As you see in the title, they are not really happy with such option.