Other than the trending obvious of avoiding possible lawsuits, it lets the disabled community, their family, friends, and people as a whole know that your company cares about accommodating people with disabilities.
Making your digital content accessible will allow the ease of access for individuals with visual, hearing, motor, and cognitive disabilities. Approximately 1 in 5 people in the United States, or 64 million people, identify as having a disability. If you are not making your web content fully accessible, you are potentially missing out on 20% of your audience. By making your website accessible, this will open your content to a vast percentage of the population, and your business is sure to improve.
By making your web content adhere to the Americans with Disabilities Act (ADA) is in the best interest of your company as it enhances the user experience for users with disabilities and shields your company from possible lawsuits.
The ADA requires that businesses and organizations that offer goods and/or services to the public make sure that those with disabilities equally enjoy these services.
Under Title III, businesses that fall into the category of “public accommodations,” such as e-commerce, hotels, restaurants, grocery stores, retail outlets, social services centers, laundromats, accountants, lawyer’s offices, health care offices, medical services schools, banks, etc. are required to comply.
In conclusion, Your Websites Must Be ADA Compliant because it lets the disabled community, their family, friends, and people as a whole know that your company cares about accommodating people with disabilities.
Better Engagement, Better Comprehension, Increased views, Higher Search Engine Optimization (SEO)… Increase in Revenue!